- Consumers’ return behavior and expectations changed dramatically last year due to the pandemic. On the other hand, are businesses adjusting their return policies to suit the changing needs of their customers? Are your businesses’ return policies in line with what customers anticipate? Is it a win-win situation?
- What effect do returns have on the entire customer experience?
- How can businesses guarantee that their return policies will encourage consumers to return if they need to and remain loyal customers?
- Are your decisions based on the CLTV (customer lifetime value), LVC (lifetime value of a customer)?