How Your Returns Experience Can Increase or Decrease Brand Loyalty

A positive returns experience is more important than ever for establishing and maintaining a loyal customer base. In reality, many customers start shopping with a specific goal.

Even for consumers who do not consider returns before purchasing, the time and effort needed to return goods when they do not meet consumer expectations may detract from their entire experience. Buyers are becoming more accustomed to convenience, and they place a high expectation and value on specific return choices across the board.

WHAT CAN A RETAILER DO TO IMPROVE A NEGATIVE RETURNS EXPERIENCE?

What happens when businesses provide a returns experience that meets, if not exceeds, the requirements of their customers? They can cultivate a “Loyalist” culture. Businesses can rapidly restock and remarket returned goods because loyalists return merchandise intact and on time. Loyalists aren’t only good at returning; they’re also good at spending. Businesses must be aware of what distinguishes the excellent from the exceptional in their consumers’ perspective to provide a perfect returns experience. Luckily, we’re here to assist you with the challenges involved.

Reverse Logistics Solutions is an expert at delivering easy-to-understand solutions, including collaborating with the world’s top provider of returns technology for companies and manufacturers, using information and real-time decision-making to improve returns for consumers, businesses, and the environment. We provide strong solutions to enhance the results of all returns procedures, from an easy-to-use online consumer returns portal to warehouse processing and resale. Cliff Locks, the President of Reverse Logistics Solutions, has years of experience and has worked with the major OEMs (original equipment manufacturers) and ODMs (original design manufacturers) including LG Electronics, GE (Haier America), DeLonghi USA, Jarden Consumer Solutions, Mr. Coffee, Sunbeam, Food Saver, Crock-Pot, Breville, Nespresso, Fellowes, Hamilton Beach, Keurig, Panasonic, Casio, and Canon. Cliff has worked with the major retailers, including Best Buy, Amazon, and Walmart, to make returns a strategic benefit for their company and allow sustainability efforts throughout their supply chain.



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